Grade 11 Starter Lesson: Commercial Rhetorical Analysis

Last updated almost 2 years ago

9 questions

Note from the author:

In this lesson, you will learn about the qualities of an effective rhetorical analysis and analyze a commercial for its use of rhetorical appeals. 

Essential Question: How does modern media make use of rhetorical appeals? 

Instructions

In this lesson, you will learn about the qualities of an effective rhetorical analysis and analyze a commercial for its use of rhetorical appeals. 

Essential Question: How does modern media make use of rhetorical appeals? 

Required

When have you had to persuade someone to do something? What did you say and/or do to influence that person?

Question 2

04:10

Required

Draggable item		Corresponding Item

Questions 4-6

01:16

Required

Complete the following sentence: 

The purpose of this commercial is to _______ .

Required

I am going to analyze the use of__________ in the Cerave commercial. 

Required

Draggable item		Corresponding Item
Pathos		The use of logic and reason to convince an audience.
Logos		The use of one's own credibility to convince an audience.
Ethos		The use of emotion to convince an audience.

Grade 11 Starter Lesson: Commercial Rhetorical Analysis

Grade 11 Starter Lesson: Commercial Rhetorical Analysis

When have you had to persuade someone to do something? What did you say and/or do to influence that person?

When have you had to persuade someone to do something? What did you say and/or do to influence that person?

Match each rhetorical appeal to its definition.

How does the use of the appeal help Cerave to achieve their purpose?

How does one know when to use each of the rhetorical appeals? Select 4.

Which of the following is an example of pathos from the commercial?

Which of the following is an example of ethos from the commercial?

Which of the following quotes features an example of logos from the commercial?

How does the use of the appeal help Cerave to achieve their purpose?